The observant among you may have noticed posters, bearing the above graphics, around Glasgow. Beginning with the red, after a while all the red posters were covered with the orange, again, they were then replaced with blue until in the last 5/6 days, the green ones appeared, with the message “Launch 08/03/10″.

This can be a very effective marketing technique, as it cultivates peoples minds. By them noticing the bold graphic and the obvious change over time, means everytime they see it, they question “what is that?” The more they question, the more they strive for an answer and systematically, the more likely it is to remain in their mind.

As Sub Club did the same, with their reopen after the fire, I was expecting these posters to reveal a new club night with a great budget behind them. I was therefore, surprised to find out that it’s to represent the countdown to the reveal of the new Commonwealth Games 2014 brand identity. Marque Creative have done a great job here. If this is the creative for the launch, what do they have in store for the final product? I’m glad the Commonwealth Games commity also opted for this route. It shows they are willing to experiment with refreshing marketing techniques and approach at unusual angles-interesting for such an extensive operation.

Launch date for the creative work, is 08/03/10.